Daihatsu Esse

The Daihatsu Esse is a kei car manufactured by the Japanese automaker Daihatsu. With a base price of ¥680,000, it was one of the cheapest new cars in Japan when launched in December 2005. According to Daihatsu, the name was derived from the Latin root for the English word "essence", but also serves as a backronym for "Eco, Simple and Smart, and Easy".