Geneva precision-luxury marque ranging from large four-cylinder chassis and trucks to sleeve-valve cars, a V8 flagship and Grand Prix racers

PI Identity / Register monogram
17models on record
1910–1924recorded span
Model activity by decade
1910s1910s
About the marque
Founded
1906 – 1924
Country
Switzerland

Ateliers Piccard-Pictet began assembling automobiles for Société d'Automobiles à Genève in 1906 and continued under its own Pic-Pic contraction after SAG ended in 1910. Its broad catalog ranged from 14/16 and 20/24 cars to an 8.4-litre truck and immense luxury chassis; Burt-McCollum single-sleeve-valve engineering became a signature. Pic-Pic sold 332 cars in 1913, then built two front-braked 4.5-litre Grand Prix racers for 1914. Wartime industrial work supported the factory, but its ambitious 1919 restart and Type 28 V8 could not withstand postwar competition. Bankruptcy followed in 1920; Gnome et Rhône acquired the marque and completed cars from parts until the final 1924 Geneva display. Only a few vehicles survive.

Text adapted from “Pic-Pic” on Wikipedia ↗ · CC BY-SA 4.0 ↗

Catalog

17 models

models
1910
14/16

Smallest named model in the surviving 1910 Pic-Pic catalog table. Coachwork, wheelbase and output are not securely documented.

CURATED
1910
20/24

Middle 1910 Pic-Pic chassis. Period catalog evidence establishes its engine dimensions and power but not a single standardized body.

CURATED
1910
35/45 (1910)

Largest named 1910 class, distinguished from the better-specified 1912 35/45 rather than silently assuming identical engines.

CURATED
1911
4.65-ton Truck

Source-listed heavy commercial member of the Pic-Pic program. The 4.65-ton designation is retained as published without interpreting it as curb…

CURATED
1912
22/30

Intermediate long-wheelbase 1912 model. Its calculated displacement is derived from the source-listed cylinder geometry.

CURATED
1912
35/45 (1912)

Largest documented 1912 Pic-Pic chassis, kept separate from the unspecified 1910 35/45 because its cylinder dimensions and wheelbase are…

CURATED
1912
Type 14

Opening 1912 passenger class. Calculated displacement is explicitly derived from published bore and stroke because the accessible table's…

CURATED
1912
Type 18

1912 model represented by a surviving period-captioned car. Body styles varied by coachwork and are not collapsed into a fictitious factory body…

CURATED
1912
Type 25

Long-stroke 1912 four-cylinder. No reliable body-by-body production split survives.

CURATED
1913
16/20 Sleeve-valve

Quiet-running sleeve-valve model central to Pic-Pic's engineering reputation. Period sources vary slightly on stated capacity, so the supported range…

CURATED
1913
20/30 (1913)

One of two larger 1913 catalog classes. The two published capacities are preserved as variants rather than assigned unsupported submodel names.

CURATED
1913
30/40

Largest named class in the surviving 1913 table. No technical values are inferred from adjacent models.

CURATED
1914
1914 Grand Prix
Limited

Purpose-built competition derivative notable for front-wheel brakes. Both works entries withdrew, so racing participation is not presented as a…

2 builtCURATED
1918
1918 70×140 Four-cylinder (designation unknown)

Source-confirmed 1918 engine/chassis specification whose commercial type name is not preserved. It is retained to avoid erasing a documented model…

CURATED
1918
1918 90×170 Four-cylinder (designation unknown)

Larger unnamed 1918 specification. Its type code, body and production quantity remain unavailable and are not reconstructed from later models.

CURATED
1919–1924
Type 16 (1919)

Postwar series model introduced in 1919. Piccard-Pictet failed in 1920; Gnome et Rhône and successor interests completed cars from remaining parts…

CURATED
1919–1920
Type 28 V8

Prestige postwar V8 offered with sources also listing a longer 3,809 mm chassis. Evidence does not establish continued assembly after the 1920…

CURATED