FiatIveco Massif

The Iveco Massif is a utility 4×4 vehicle mainly aimed at the utility services and military markets and was part of Iveco’s 4×4 and off-road range, which also includes the Trakker lorry and Daily 4×4 van. Massif was produced by Santana Motor from 2007 to 2011 and its rebadged and restyled version of the Santana PS-10. In 2010, due to poor sales and Fiat Group's ability to serve the European 4×4 market with imported Jeeps, such as the Jeep Wrangler, that replaced Santana in the Spanish market, Iveco decided to stop the agreement with Santana. In 2011 the owner of Santana, the Government of Andalusia, decided to close down the company and its car factory and 1,341 people were laid off or retired prematurely. From 6,692 cars made in 2007, the company manufactured 1,197 in 2009 and no more than 769 in 2010.