About the marque
- Founded
- 2009
- Founder
- Groupe PSA
- Headquarters
- PSA Poissy Plant, France
DS Automobiles is a French luxury-premium marque created in 2009. Formerly part of Automobiles Citroën S.A., DS has been a standalone brand ultimately owned by PSA Group, later Stellantis. The independent DS marque was created in 2014 from the former DS subbrand and line of models of Citroën cars made since 2009, although it had been separated from Citroën in Asia since 2012. The name DS is considered a nod to the classic executive car Citroën DS. The name is also a play on words, as in French it is pronounced like the word déesse, meaning "goddess".
Text adapted from “DS” on Wikipedia ↗ · CC BY-SA 4.0 ↗
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