Model record
Dodge Deora
Background
The Deora is a 1965 Dodge A100 pickup truck that was heavily customized by Mike and Larry Alexander in Detroit for the 1967 Detroit Autorama. Harry Bentley Bradley designed the Deora and helped with the build process. After winning many awards, including the Ridler in 1967, it became the prototype for a Hot Wheels car, and plastic model kit. It was sold at auction in 2009 for US$ 324,500.
Text adapted from “Deora (custom car)” on Wikipedia ↗ · CC BY-SA 4.0 ↗ · retrieved 2026-07
Sources
Same marque
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