About the marque
- Founded
- 1970 – 1978
- Headquarters
- Ryton-on-Dunsmore, United Kingdom
Chrysler UK was the British arm created as Chrysler phased out the Rootes Group corporate identity in the 1970s. It built and sold former Hillman, Sunbeam and Humber-derived vehicles alongside Chrysler-badged models such as the Avenger. The operation became part of PSA's acquisition of Chrysler Europe in 1978, and its products and dealer network transitioned to the revived Talbot name.
Text adapted from “Chrysler UK” on Wikipedia ↗ · CC BY-SA 4.0 ↗