Champion

Champion Automobilwerke GmbH was a German producer of small cars, initially manufacturing in Paderborn. The cars were produced and sold by a succession of businesses between 1952 and 1958. At the outset the cars were impressively simple and inexpensive, but as they became slightly less simple they also lost much of their price advantage. As larger manufacturers moved centre stage in the German auto-market, the producers of the Champion failed to achieve the volumes necessary to justify the investment needed to develop and produce the cars: the brief story of the marque is one of a succession of financial crises and failures.

Text adapted from “Champion” on Wikipedia ↗ · CC BY-SA 4.0 ↗