About the marque
- Founded
- 1914 – 1914
- Headquarters
- Monroe, United States
Designer Frank McPhillips organized the Beisel Motorette Company at Monroe, Michigan, and began production in 1914. Its only product was advertised as a cyclecar, although the water-cooled 1,560 cc Prugh four-cylinder exceeded the category's usual displacement limit. The 12 hp engine drove through friction transmission and belts to the rear axle, while the 397 kg roadster seated two side by side on a 2.44-metre wheelbase. A two-year distribution agreement with Detroit's National United Service Company was announced in April, but McPhillips sought receivership in July after claiming he had been frozen out of the business. No successor model followed.
Text adapted from “Beisel” on Wikipedia ↗ · CC BY-SA 4.0 ↗