Cancelled Mazda luxury marque whose intended range was redirected to existing Mazda-group identities

AM Identity / Register monogram
3models on record
1992recorded span
Model activity by decade
1990s1990s
About the marque
Founded
1988 – 1992
Country
Japan

Mazda began Project Pegasus in California in 1988 to create an American-focused luxury division able to challenge Acura, Infiniti and Lexus. Publicly announced in August 1991, Amati signed 67 dealers and planned compact 300, Miller-cycle 500 and twelve-cylinder 1000 sedans for 1994. Japan's asset-price collapse and Mazda's liquidity shortage forced cancellation in October 1992. No production car was sold as an Amati: the 300 and 500 programs appeared through Eunos, Mazda and Xedos channels, while the running 1000 prototypes and W12 tooling were abandoned.

Text adapted from “Amati” on Wikipedia ↗ · CC BY-SA 4.0 ↗

Catalog

3 models

models